BookMarketingBuzzBlog |
| Posted: 31 May 2018 04:35 AM PDT To market a book, one should make a comprehensive plan that could include many or all of these areas: · Publicity and media coverage. · Social media. · Speaking and appearances. · Direct marketing – mailers, telemarketing, and email blasts. · Advertising. · Networking You will simply need to: · Identify your marketplace and targeted reader. · Figure out how to reach them. · Set goals (short/long-term; reachable/lofty) · Set a timeline to take the steps needed to reach goals. · Create a mission and vision statement. · Line up funds to invest in your marketing. · Hire experts to help you in select areas. Here are some resources that may be of assistance: O'Dwyer's Directory of Corporate Communications Lists communications directors of large companies and associations. Standard Rate and Data Service A comprehensive directory of publications that accept advertising. Periodicals About Marketing Advertising Age Adweek B-to-B Direct Marketing DM News Target Marketing Sales and Marketing Management National Mail Order Association Direct Marketing Association 212-768-7277 Small Business Association SCORE Encyclopedia of Associations Directory of major industry professional associations A few others include: Directory of Major Mailers Direct Marketing Club of New York Did You Know? In 2016, 62% of US adults reported they get at least some of their news from social media, with 18% saying all of their news comes from social media, according to the Pew Research Center. Running Out Of Blog Ideas? Need To Find Reviewers? DON"T MISS THESE!!! Exclusive: Book Expo Panel on Book PR Preview Yes, this is how you get your book reviewed What is the payoff for authors to getting a million clicks? Do you think like a book marketer? How should authors sell themselves? The keys to great book marketing How Authors Can Capture The Media's Attention Big Marketing Lessons From My All-Time Top 10 Blog Posts Enjoy New 2018 Author Book Marketing & PR Toolkit -- 7th annual edition just released Brian Feinblum's insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA's Independent. This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource."  |
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